Billboards: Catch Customers’ Attention on the Road with Attractive Signage
Roadside Hoardings – The Best Way To Advertise
Do you want to establish a powerful offline presence for your business? Well, there are several ways to do so. To start with, you can run pamphlets around the neighbourhood or hand out flyers, or hit the newspaper. But when it comes to successfully marketing your product in the public domain, nothing beats the impact that billboards can create.
Outdoor signage have ruled the traditional marketing sphere and offer the most promising ROI. The history of outdoor signage dates back to the 15th century; probably around the advent of modern marketing itself. Be it the blacksmith hanging a drawing of an anvil outside his shop or the neon red pagoda signs that you can find outside almost every Chinese restaurant, outdoor signage has long been the fastest and most effective medium to pique people’s interest in your product or brand – even when they are not looking. There are plenty of advantages of using outdoor signage or billboards. In this article, we are going to underline the importance of outdoor signage and how it should be your flagship 2020 marketing plan.
Space To Exercise Creativity
Billboards can be massive, they make way for a lot of creative space, hence the rate of visibility is obviously high when compared to mobile phones or TV screens. A relevant and good-looking billboard can be a gamechanger for your brand, especially in the current cutthroat world. Visual stimulus such as figures, colours, and overall aesthetics has the power to influence people as it is, when coupled with creative space, you unlock endless opportunities. However, make sure you do not overdo the text. It’s important that the information you display is crisp and relevant to the customers.
Outdoor signs guarantee attention from the audience. It is easy to skip ads while watching YouTube videos or scrolling through Facebook pages but the billboards around the block are hard to ignore. Outdoor signs are meant to target customers when they are outdoors and as people commute, shop, hangout, they end up spending a large part of their day strolling, the perfect time to make an impact. Another benefit of billboards is that unlike social media marketing, they do not barge into someone’s personal space, which can sometimes be very annoying for certain people. Instead, you are subtly putting up your product out there for people to have a look.
Enhance Brand Value
Outdoor signage is an excellent method for building strong brand awareness. Since billboards are always out there, the constant exposure of brand message involuntarily seeps into the subconscious minds of passersby that gradually instills trust and loyalty among the audiences. The sheer size of the billboard can impact prospective customers and strike an instant connection with them, inspiring them to make a move and reach out to you via a call or tune into your website.
It is evident that digital advertising has several limitations. For instance, your advertisement is played on the screen only for the time you’ve paid. However, with billboards, this is not the case as they work around the clock. In addition to providing continuous exposure, the billboards are much more cost-effective. They have a long-lasting impact on people’s minds without any strategic campaigns or fancy outreach programs.
Get a Billboard for your business at DX Signs
At DX Signs we live for creating/designing billboards for our customers. Right from the initial site inspection to erecting the billboard, our team of designing experts and marketing gurus know how to generate genuinely original billboard designs that can bring in more customers.